Mr. Oon has been passionately involved in the marketing and promotion of Chinese baijiu in Singapore since 2004.
With a practical and down-to-earth approach to management, he has steadily expanded the market reach of baijiu through persistent and focused distribution efforts.
Beginning with China Moutai red wine, he later introduced Moutai baijiu and gradually gained the trust of other major Chinese baijiu brands, becoming an appointed distributor.