On the evening of September 12, Singapore China Baijiu Pte Ltd, together with MWH Medical Group, hosted a Baijiu Tasting & Mid-Autumn Exchange Session. Three major Chinese baijiu brands—Kweichow Moutai, Wuliangye, and Luzhou Laojiao · Guojiao 1573—made a joint appearance, sharing baijiu knowledge with medical industry experts and promoting the concept of healthy baijiu culture.
To help guests better understand the healthy image of Chinese baijiu, staff representatives combined brand videos with on-site explanations during the tasting session. They provided detailed introductions to the history and cultural background, brewing craftsmanship, flavour profiles, and tasting methods of the three baijiu brands, and engaged guests in lively and insightful discussions.
Guests who participated in the tasting journeyed from curiosity to sampling and appreciation, gradually immersing themselves in the rich aromas of baijiu. They not only experienced firsthand the unique charm of Chinese baijiu, but also significantly enhanced their knowledge and understanding of its quality and health attributes. Many expressed their willingness to promote the concept of healthy baijiu drinking and to share the experience of tasting Chinese baijiu with more local consumers—so that people may drink with understanding, drink with confidence, and drink healthily.
“Drink good liquor, drink healthy liquor, drink responsibly!”
Looking ahead, while continuing to promote Chinese baijiu and its culture, Singapore China Baijiu Pte Ltd will also actively advocate healthy and responsible drinking, striving to foster a refined, healthy, civilised, and scientific drinking culture.