As the year-end approaches, feelings of homesickness naturally arise. For Chinese compatriots living in Singapore, the stronger the festive New Year atmosphere becomes, the deeper the longing for home grows. At this joyful moment of bidding farewell to the old and welcoming the new, Moutai distributor — Singapore China Baijiu Pte Ltd actively participated in a series of Spring Reception banquets. Taking this opportunity, the company hoped to use fine Moutai liquor as a festive messenger, inviting friends from all sectors to experience together the joyful and harmonious atmosphere of the Chinese New Year.
On January 18, the 2020 Chinese New Year Gathering Banquet organised by the Singapore Shanghai Association was grandly held. As one of the sponsors of the banquet, Singapore China Baijiu Pte Ltd brought fragrant Moutai to the event, welcoming the arrival of the New Year together with guests amid the lingering aroma of sauce-fragrance baijiu.
That evening, representatives from the Embassy of the People’s Republic of China in Singapore, including Ms Jiang Weiwei, Dr Li Bingxuan, President of the Singapore Shanghai Association and the San Jiang Association, as well as representatives from major business associations in Singapore, attended the banquet. Together with more than 200 Shanghai-origin Chinese compatriots in Singapore, they gathered to savour fine Moutai, sharing hometown sentiments amid the rich festive atmosphere.
Before the banquet began, Singapore China Baijiu Pte Ltd specially prepared two uniquely flavoured Moutai cocktails for guests to enjoy. The richly aromatic Moutai and staff dressed in traditional Guizhou Miao ethnic attire added a striking visual highlight to the event. Guests gathered around the Moutai booth, tasting the delights on their tongues and enjoying the sensory pleasure brought by Moutai liquor.
As the aroma of Moutai filled the venue, the atmosphere of the banquet grew increasingly warm and lively. Whether it was local-style traditional opera performances or stunning solo vocal acts, all were accompanied by the rich fragrance of Moutai, delivering a wonderful feast for both the eyes and the palate.
In addition, Singapore China Baijiu Pte Ltd specially prepared exquisite Moutai gift hampers for lucky winners of the lucky draw segment, extending the most sincere New Year wishes to Chinese compatriots present at this joyful moment of farewell to the old year and welcoming the new.
Farewell to the old year, and toast to a brighter tomorrow with sauce aroma!
Through this distinctive Moutai tasting experience, Singapore China Baijiu Pte Ltd successfully created a strong festive atmosphere for Chinese compatriots in Lion City. It is hoped that, through this opportunity, Chinese culture—carried by the aroma of Moutai—will spread deeper and wider into the hearts of friends from all sectors in Singapore.
