Looking back at April 23, under strict compliance with pandemic control regulations, the “Drunkenly Beautiful China” Liquor Culture Aroma-Seeking Journey was held at Imperial Treasure Pavilion. Together with friends and baijiu enthusiasts, we revisited memories of travelling to China before the pandemic, to the hometowns of China’s three major baijiu brands—Moutai, Wuliangye, and Guojiao 1573. Driven by a passion for liquor culture, this journey of exploration and discovery into baijiu culture naturally began.

Travelling onward, lingering along the way, and looking back at every step—yet still moving forward. Raising cups and sharing drinks, chatting and reminiscing, every landscape becomes poetry before the eyes, and every sip of fine liquor offers pure aromatic enjoyment. May the pandemic soon pass, so that we may gather again and once more embark on the journey of exploring baijiu culture together.
