Singapore China Baijiu Pte Ltd is honored to be one of the official sponsors of the 2025 Singapore Extraordinary Goddess International Pageant, and to participate in the Extraordinary Goddess Coronation Night held on 28 November at ONE°15 Marina, Sentosa.
Exhibition Booth Interaction & Cultural Exchange
At the event venue, we specially curated a Chinese Baijiu exhibition booth, showcasing several iconic baijiu brands, including Kweichow Moutai, Wuliangye, Guizhou Xijiu, and Jiannanchun.
The booth attracted many guests to stop by for photos and interactions, serving not only as a highlight of the event but also as a platform for cultural exchange.
Chinese Baijiu Cocktails
During the evening, we also presented two baijiu-based cocktails — Blue Sky and Yuzu Fizz — crafted using Wuliangye and Moutai as the base spirits.
By incorporating international mixology elements, these cocktails offered guests a fresh and innovative tasting experience. This approach brought traditional baijiu closer to younger audiences while demonstrating its versatility and appeal in modern social settings.
Judging Panel Participation
Mr Charles Oon, Chairman of Singapore China Baijiu Pte Ltd, was invited to serve as one of the judges for the competition, joining the judging panel in selecting contestants who best embodied charm, confidence, and potential as Extraordinary Goddesses.
Extraordinary Goddess Showcase
This year’s pageant attracted outstanding female contestants from multiple countries. Each participant took part with passion and dedication, expressing her unique personality and interpretation of extraordinary elegance.
From runway presentations to talent performances, every contestant demonstrated confidence and professionalism, leaving a strong impression on the audience.
Celebrating Beauty Across Different Age Groups
The competition was not limited to younger contestants; women from different age groups also showcased their distinctive charm and life experience. Through runway walks, talent displays, and interactive segments, they presented diverse expressions of confidence and elegance.
By supporting such events, Singapore China Baijiu Pte Ltd hopes to encourage more women to confidently express themselves in both their professional and personal lives.
Event Significance & Social Impact
It was an honour for Singapore China Baijiu Pte Ltd to participate in such a meaningful international event. Beyond celebrating external beauty, the pageant emphasised female confidence, independence, and social responsibility.
The competition provided inspiration and support for women in terms of personal charm, talent development, and career growth, while allowing audiences to experience the richness of multicultural exchange.
Awards Ceremony
During the awards ceremony, Singapore China Baijiu Pte Ltd, as one of the sponsoring organisations, took part in the prize presentation, extending our congratulations and best wishes to the winners.
The competition featured a diverse range of awards, recognising the dedication and efforts of the contestants. Congratulations to the award recipients:
- 2025 Singapore Extraordinary Goddess International Pageant – Angel Category Champion: Lucy Lu (Photo 1, right)
- Angel Category First Runner-up: Xi Chunli (Photo 2, right)
- Angel Category Second Runner-up: Rebecca Guo (Photo 3, left)
- 2025 Singapore Extraordinary Goddess International Pageant – Goddess Category Champion: Shanie Tay (Photo 5, right)
- Goddess Category First Runner-up: Li Xiang (Photo 5, left)
- Goddess Category Second Runner-up: Battungalag (Photo 5, left)
- 2025 Singapore Extraordinary Goddess International Pageant – Moutai Goddess: Rachel Chong (Photo 6, left)
- 2025 Singapore Extraordinary Goddess International Pageant – Wuliangye Goddess: Sophie Vincent (Photo 7, left)
Gala Dinner & Guest Interaction
As an official sponsor, Singapore China Baijiu Pte Ltd was allocated seats at the gala dinner and invited business partners, corporate clients, and loyal supporters to celebrate together.
We were also honoured to welcome Dato’ Chew Soon Huat, JP, Chairman of Thye Hua Kwan Moral Charities and one of the event judges (Photo 4, centre).
The dinner was not only a celebration of the competition’s success, but also an opportunity for meaningful engagement between the brand and guests, further promoting cultural exchange and appreciation.
