At the 2025 Singapore Sentosa Yacht Festival, three leading Chinese baijiu brands—Kweichow Moutai, Guizhou Xijiu, and Wuliangye—came together in a joint showcase presented by Singapore China Baijiu Pte Ltd. Whether under bright sunshine or light rain, the aroma of Eastern spirits continued to bloom elegantly throughout the event.

As one of Asia’s premier luxury events, the yacht festival brought together world-class luxury yachts and high-end brands, attracting international high-net-worth individuals and elites. It served as an important platform for brand showcase and cultural exchange, opening new opportunities for Chinese baijiu to enter the global premium market.

Guizhou Xijiu

Guizhou Xijiu, a premium Chinese baijiu brand, made its appearance at the 2025 Singapore Sentosa Yacht Festival. The booth was filled with rich sauce-aroma notes, drawing both local and international guests to stop and enjoy tastings, with an enthusiastic response on site.

The showcase featured classic series such as Junpin and Cellar Collection, which were well received by collectors and baijiu enthusiasts. Many international guests tasted sauce-aroma baijiu for the first time and were impressed by its layered aroma and depth of flavour, praising Xijiu’s craftsmanship.

Looking ahead, we will continue to host Guizhou Xijiu tasting sessions and cultural promotions in Singapore, allowing more people to experience the elegance of Junpin, the spirit of Xijiu, and the beauty of Chinese baijiu.

Kweichow Moutai

China’s national baijiu, Kweichow Moutai, took centre stage at the 2025 Singapore Sentosa Yacht Festival, showcasing the elegance of Eastern sauce aroma on the international platform.

The booth was bustling with visitors, and the tasting sessions attracted many guests to stop and experience the spirit firsthand. Smooth on the palate with a long, lingering finish, many international guests expressed pleasant surprise at their first sip, remarking that it was “even smoother than expected,” creating a lively and engaging atmosphere.

Going forward, we will continue to use baijiu as a bridge for cultural exchange, deepening local promotion so that more people come to know and appreciate Chinese baijiu, allowing the aroma of Moutai to reach the world.

Wuliangye

As a representative of China’s strong-aroma baijiu, Wuliangye also appeared at the 2025 Singapore Sentosa Yacht Festival, presented by Singapore China Baijiu Pte Ltd.

The crystal-clear Wuliangye bottle design attracted many guests to pause and admire. A dedicated tasting area allowed visitors to experience its rich, full-bodied flavour and distinctive character, while gaining deeper insight into its brewing techniques and brand heritage.

This showcase not only demonstrated the cultural confidence of Chinese baijiu, but also further enhanced Wuliangye’s influence in the global high-end consumer market—realising the vision of “China’s Wuliangye, the world’s Wuliangye.”