On 18 November 2016, Singapore finally welcomed the Victoria’s Secret flagship store — also the first flagship store in Asia. The brand was founded in 1977 by the late Roy Raymond, who started the lingerie label after feeling embarrassed while shopping for underwear for his wife at a department store. In 1982, Victoria’s Secret was acquired by American fashion retailer L Brands. Last year, Victoria’s Secret recorded sales of US$12.7 billion (approximately S$18.11 billion), an increase from US$11.5 billion the previous year. Worldwide, Victoria’s Secret operates over 1,600 stores.
The Victoria’s Secret flagship store is a completely different shopping experience. From lingerie, perfumes, beauty products, sleepwear, sportswear, handbags, clothing, and even bedroom slippers — it truly has everything you could imagine. Every two to six weeks, you’ll also find a wide range of new designs to satisfy your shopping desires. The store carries some of Victoria’s Secret’s most popular and sexy lingerie collections, such as Dream Angels, Very Sexy, Victoria Sport, and Victoria’s PINK. The PINK line launches new designs every one to two weeks and is mainly catered to a younger consumer group.
If you’re looking for a gift for a friend or the ladies in your life — especially if you’re someone who isn’t great at choosing gifts — this is definitely a safe option where you won’t have to worry about picking the wrong thing! Prices in-store range from around S$19 for lip gloss to S$800 for silk robes from the Victoria’s Secret Designer Collection.
Victoria’s Secret Flagship Store
#01-01 Mandarin Gallery
333A Orchard Road
Opening hours: 10am – 10pm