On 16 March 2026, the 2026 Kweichow Moutai International Distributors’ Gathering was held in Guiyang. Singapore China Baijiu Pte Ltd, as the official distributor of Moutai in Singapore, also attended the event.
At the gathering, the impressive achievements of Moutai’s overseas market were highlighted: in 2025, sales in the Southeast Asian market increased more than fourfold, while sales of the Zodiac liquor rose by 135.5% year-on-year. Additionally, more than 20 new overseas distributors were added.
Looking ahead to 2026, the Singapore market remains full of challenges. We will continue to deepen our local presence, expand brand influence, and bring Moutai closer to more Singapore consumers, enabling them to discover and appreciate its unique qualities.