Spirits of the Future
Spirits of the Future is an AI-powered creative content programme that brings together Chinese baijiu culture, digital technology and visual creativity, exploring new ways to express traditional culture in a new era.
Through AI, we connect creativity with culture, giving familiar stories new possibilities and presenting tradition in a younger, more contemporary way.
Shaping the future with AI, inspired by culture.
Singapore China Baijiu 2
Episodes: Ongoing
To celebrate the 22nd anniversary of Chinese baijiu in Singapore, the special series “Singapore Baijiu 22” looks back on its 22-year journey and the story of Mr Charles Oon, who introduced baijiu to the local market.
Beyond product promotion, he was dedicated to promoting and preserving Chinese baijiu culture. The series also follows his successor, Tian An, as he continues this mission and carries the spirit forward.
Baijiu Collection
Episodes: Ongoing
Baijiu Collection explores the collectible value and cultural significance of Chinese baijiu.
Through accessible storytelling, the series delves into collectible, commemorative, and limited-edition baijiu, uncovering the craftsmanship, history, and value behind each bottle.
Guided by “Mr Baijiu Tianan,” we explore the world of baijiu and discover the value shaped by time.
Into the World of Baijiu
Episodes: Ongoing
Into the World of Baijiu is a cultural exploration series by Singapore China Baijiu Pte. Ltd.
Through on-site visits and storytelling, the series explores the origins, terroir, brewing techniques, and cultural heritage of Chinese baijiu.
Guided by Mr Baijiu Yun Weilong and Mr Baijiu Tianan, we journey from the landscapes where baijiu originates to the craftsmanship behind every drop, discovering the culture and charm of baijiu along the way.
Singapore Baijiu Talk
1 Episode
Singapore Baijiu Talk is an online baijiu culture series produced by Singapore China Baijiu Pte Ltd.
Focusing on Singapore’s baijiu market and drinking culture, the series introduces Chinese baijiu knowledge in an accessible way, while exploring baijiu culture and drinking etiquette to help audiences better understand and appreciate baijiu.
Singapore Baijiu Talk
37 Episodes
Singapore Baijiu Talk is an online series jointly launched by Singapore China Baijiu Pte Ltd and SG Headlines. Hosted by the virtual digital avatar of Mr. Oon, the series takes viewers on a journey to explore Chinese baijiu culture and discover the development and unique appeal of Chinese baijiu in Singapore.
Explore the World with Mr Baijiu
Episodes: Ongoing
An original news and lifestyle series produced by Singapore China Baijiu Pte Ltd hosted by the virtual character Mr. Baijiu. Through an engaging and entertaining format, the program covers Singapore’s trending news, developments in the baijiu industry, and company highlights. It provides viewers with timely information while offering deeper insights into Chinese baijiu culture and its connection to the wider world.