From 23 to 26 April, the Singapore Yachting Festival 2026 was held at ONE°15 Marina Sentosa Cove. As one of Asia’s influential luxury yachting and lifestyle events, the exhibition brought together globally renowned brands and high-net-worth individuals.
Opening and Brand Showcase
On opening day, Singapore China Baijiu Pte Ltd showcased both Kweichow Moutai and Xi Jiu, presenting Chinese baijiu through a combination of brand exhibition and cultural storytelling. The overall presentation was refined, professional, and well integrated into the international luxury social environment.
Moutai Booth Highlight
At this year’s festival, the Moutai booth focused on craftsmanship, flavour, and culture. Through visual displays and professional on-site explanations, guests were introduced to the brewing system and distinctive characteristics of Chinese sauce-aroma baijiu.
A special tasting session featuring Kweichow Moutai Flying Fairy (53%) allowed guests to experience the product under guided tasting, further deepening international visitors’ understanding of Chinese baijiu quality and culture.
During the event, Mr David Oon, official baijiu partner of the Yachting Festival, was also invited for a media interview, further enhancing brand visibility and international exposure.
Chinese Baijiu Showcase
At the festival, Singapore China Baijiu Pte Ltd curated a dedicated Chinese baijiu zone, presenting the craftsmanship, flavour diversity, and cultural heritage of Chinese baijiu in a structured exhibition format.
Featuring both Moutai and Xi Jiu, the exhibition guided international guests from a single-product perception to a more systematic understanding of the category, offering a broader perspective on the depth of the Chinese baijiu industry.
Xi Jiu Booth – Eastern Elegance
In addition to Moutai, Xi Jiu also presented an independent booth, highlighting its Eastern aesthetic identity. Through guided tastings, Xi Jiu offered a more layered experience of Chinese baijiu.
Within the sauce-aroma category, Xi Jiu’s smoother and more refined profile added diversity to the overall tasting experience, offering international guests a broader spectrum of flavour expression.
Moutai Cocktails Experience
During the festival, Kweichow Moutai presented a premium tasting programme at the Spotlight Zone. In addition to the 53% Flying Fairy tasting, a 43% Flying Fairy cocktail was also introduced, exploring new expressions of Chinese baijiu through modern mixology.
On one of the event days, a limited-time baijiu cocktail bar was specially set up, combining “baijiu + cocktails + premium lifestyle experience”. The activation attracted strong engagement and interaction from visitors.
