The 2026 Kweichow Moutai Distributor Training Programme, together with the Moutai Culture Lecturer and Tasting Specialist Training Programme, was held in Renhuai, Guizhou. The programme was conducted in three sessions. Mr David Oon, General Manager of Singapore China Baijiu Pte. Ltd., attended the first session from 7 to 11 September, joining channel representatives from various markets for learning and exchange.
In addition, the 2026 Kweichow Moutai International Distributor Capability Enhancement Training was held in Guiyang from 17 to 18 August. Two market discussion sessions were also organised on the evening of the graduation ceremony. Distributor representatives from different overseas markets gathered to exchange experiences and discuss market developments. The training focused on Moutai’s “Six Systems” framework, further strengthening capabilities for international market development.
These initiatives reflect Moutai’s commitment to overseas markets. Through continued channel development and brand promotion, Moutai aims to help more international consumers understand the brand and gain a deeper appreciation of Chinese baijiu culture.