Chinese Liquor Talk is an online series jointly produced by Singapore China Baijiu Pte. Ltd. and Lion City Headlines.
Hosted by the virtual digital avatar of Mr Charles Oon, the programme explores Chinese baijiu culture while introducing the development and unique appeal of Chinese baijiu in Singapore.
EP1 Is Now Live!
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is now officially available. New episodes are released every Friday, hosted by a digital avatar of Mr Charles Oon, bringing you closer to Chinese baijiu culture while exploring the development and appeal of Kweichow Moutai in Singapore.
EP2 | “Fake Moutai in Singapore?”
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its second episode!
In this episode, we uncover the truth behind “fake Moutai in Singapore.” Some consumers have encountered counterfeit Moutai with convincing packaging and attractive prices, but hidden risks. So, how can you buy genuine Moutai with confidence? The key is to purchase through authorised channels.
EP3 | The Secrets Behind Baijiu Aroma Types!
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its third episode!
Did you know that Chinese baijiu comes in different aroma types, including light-aroma, strong-aroma, sauce-aroma, and rice-aroma? Each has its own distinctive flavour, with different brewing techniques behind it. In this episode, we uncover the secrets behind baijiu aroma types!
EP4 | Does Baijiu Become More Valuable with Age? The Secrets of Baijiu Collecting!
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its fourth episode!
This episode explores whether baijiu really becomes more valuable with age, and uncovers the logic behind baijiu collecting. How does aged baijiu increase in value? Let’s find out!
EP5 | Does Baijiu Expire? What Is Worth Collecting?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its fifth episode!
This episode explores whether baijiu can expire, which baijiu is worth collecting, and how to store it properly to better preserve its aroma.
EP6 | The Story Behind the “Flying Fairy” on Moutai
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its sixth episode!
This episode explores the history and story behind Feitian Moutai. What is the story behind the “Flying Fairy” on the Moutai bottle? And why did Moutai choose Feitian as its symbol? Find out in this episode!
EP7 | How to Properly Taste Chinese Baijiu
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its seventh episode!
There is a proper way to taste Chinese baijiu, especially Moutai. Only by tasting it the right way can you fully appreciate its layers of flavour. Find out more in this episode!
EP8 | Why Is Feitian Moutai 53% ABV? The “Golden Strength” Explained
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its eighth episode!
Why is Feitian Moutai 53% ABV? And why is 53% often referred to as the “golden strength”? In this episode, we explore the secrets behind Moutai’s brewing process.
EP9 | How Does Genuine Moutai Reach Singapore from Guizhou?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its ninth episode!
How does a bottle of genuine Moutai travel thousands of kilometres from the banks of the Chishui River in Guizhou to Singapore? Behind every bottle are strict quality control and logistics processes. Find out more in this episode.
EP10 | Besides Moutai, What Other Chinese Baijiu Is Worth Collecting?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its tenth episode!
Besides Kweichow Moutai, what other famous Chinese baijiu is worth collecting? Find out more in this episode.
EP11 | How Much Can Kweichow Moutai Sell For? A Look at the Latest Moutai Market Trends
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its eleventh episode!
In this episode, we take a closer look at how much Kweichow Moutai can sell for and explore the latest developments in the Moutai market.
EP12 | Why Are Counterfeit Moutai Products So Common in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twelfth episode!
This episode focuses on a hot topic: Why are counterfeit Moutai products so common in the Singapore market?
EP13 | Why Do Some People Fly from China to Singapore Just to Buy a Bottle of Moutai?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirteenth episode!
This episode explores a trending topic: Why do some people travel all the way from China to Singapore just to buy a bottle of Moutai? What stories and market trends lie behind this phenomenon?
EP14 | Why Can Moutai Be Sold at Ex-Factory Prices in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its fourteenth episode!
This episode explores a trending topic: Why can Moutai be sold at ex-factory prices in Singapore? Is it driven by market dynamics, channel competition, or changes in consumer demand?
EP15 | Why Are So Many People Selling Moutai Today? What Counts as an Authorised Channel?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its fifteenth episode!
This episode focuses on a topic that matters to consumers: Why are so many people selling Moutai today, and what actually counts as an authorised channel?
EP16 | Why Do Moutai Prices Vary in Singapore? How Should Consumers Choose?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its sixteenth episode!
This episode focuses on a topic that matters to consumers: Why do Moutai prices vary in Singapore, and how should consumers make the right choice?
EP17 | Beyond Moutai: More Chinese Baijiu Brands Enter the Singapore Market
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its seventeenth episode!
This episode explores how well-known baijiu brands such as Xijiu, Wuliangye, and Jiannanchun are entering the Singapore market, bringing consumers a wider and more diverse range of Chinese baijiu choices.
EP18 | Besides Moutai and Wuliangye, What Other Baijiu Is Worth Trying in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its eighteenth episode!
This episode focuses on a popular baijiu in Singapore and explores a common question: When gathering with Chinese friends in Singapore, besides Moutai and Wuliangye, what other baijiu is worth trying?
EP19 | Why Do Chinese People Enjoy Drinking Baijiu?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its nineteenth episode!
This episode explores a topic that many Singaporeans are curious about: Why do Chinese people enjoy drinking baijiu? From culture and social connections to emotional bonds, we explore the cultural expressions behind baijiu.
EP19 | Why Do Chinese People Enjoy Drinking Baijiu?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its nineteenth episode!
This episode explores a topic that many Singaporeans are curious about: Why do Chinese people enjoy drinking baijiu? From culture and social connections to emotional bonds, we explore the cultural expressions behind baijiu.
EP21 | Why Do Moutai Prices Vary Among Different Distributors in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-first episode!
This episode explores a common question: Why do Moutai prices vary among different distributors in Singapore? From distribution channels and market conditions to supply and demand, we break down the reasons behind these price differences.
EP22 | Moutai at RMB 1,499 in China: Opportunity or Trap?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-second episode!
This episode takes a closer look at the latest Moutai market trend in China. Is the current price an opportunity or a risk? We take a rational look at price fluctuations and the direction of the market.
EP23 | With the Year of the Horse Approaching, What Baijiu Is Suitable for Chinese Gatherings?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-third episode!
This episode focuses on a timely topic:
With the Year of the Horse approaching, what baijiu is suitable for Chinese gatherings?
Choosing baijiu in 2026 comes with more to consider than you might think!
EP24 | Why Should Your First Baijiu of the Year of the Horse Be Genuine?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-fourth episode!
This episode focuses on a timely topic:
With the Year of the Horse approaching, what baijiu is suitable for Chinese gatherings?
Start the Year of the Horse with genuine baijiu for a good start and “Ma Dao Cheng Gong” — success in all you do.
EP25 | What Baijiu Should You Choose as a Gift for the Year of the Horse?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-fifth episode!
This episode explores:
What baijiu should you choose as a gift for the Year of the Horse?
These four baijiu choices are presentable, meaningful, and suitable for different occasions and budgets.
Find out how to choose a baijiu that is both thoughtful and appropriate, so you can give with confidence and enjoy with peace of mind.
EP26 | Why Do So Many People Open a Bottle of Moutai During Chinese New Year?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-sixth episode!
This episode explores a simple but interesting question: Why do so many people choose to open a bottle of Moutai during Chinese New Year?
EP27 | What Baijiu Is Best for Chinese Gatherings in the 2026 Year of the Horse?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-seventh episode!
This episode explores a timely topic:
In the 2026 Year of the Horse, what baijiu is best for Chinese gatherings?
From company gatherings to family get-togethers, this episode helps you choose a baijiu that is both presentable and suitable for the occasion.
EP29 | How Has Chinese Baijiu Consumption Culture Evolved in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-ninth episode!
In this episode, we explore:
How did the culture of toasting and drinking baijiu gradually take shape in Singapore?
How have local consumption habits surrounding Chinese baijiu been influenced and changed over time?
EP29 | How Has Chinese Baijiu Consumption Culture Evolved in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its twenty-ninth episode!
In this episode, we explore:
How did the culture of toasting and drinking baijiu gradually take shape in Singapore?
How have local consumption habits surrounding Chinese baijiu been influenced and changed over time?
EP30 | Why Does Mr Charles Oon Continue to Stay the Course Despite Moutai’s Price Fluctuations and Downward Market Cycle in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirtieth episode!
In this episode, we explore:
Singapore has experienced Moutai price fluctuations and a downward market cycle.
Why does Mr Charles Oon continue to stay the course instead of stepping away?
From market ups and downs to confidence in the industry, this episode takes a closer look at what it means to stay committed during challenging times.
EP31 | Why Do Chinese People Enjoy Drinking Baijiu?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its nineteenth episode!
This episode focuses on a topic that many Singaporeans are curious about:
Why do Chinese people enjoy drinking baijiu?
From culture and social connections to emotional bonds, let’s explore the cultural expressions behind baijiu.
EP32 | From Nearing Losses to Finding a New Direction: How Did One Failure Change the Market Strategy?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirty-second episode!
In this episode, we explore:
From nearing losses to finding a new direction, how did one failure lead to a change in market strategy?
What subtle changes are taking place in the Chinese baijiu market in Singapore?
EP33 | When No One Believed in It, Why Did Mr Charles Oon Still Choose to Stay the Course? Where Did His Conviction Come From?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirty-third episode!
In this episode, we explore:
When no one believed in it, why did Mr Charles Oon still choose to stay the course?
Where did his conviction come from?
EP34 | Why Are Authentic Baijiu Channels Becoming Increasingly Important? Why Do Singapore Distributors Continue to Stay the Course?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirty-fourth episode!
In this episode, we explore:
Why are authentic channels for baijiu becoming increasingly important?
Why do Singapore distributors continue to stay committed for the long term?
EP35 | Why Did Mr Charles Oon Continue Promoting Chinese Baijiu Despite Heavy Inventory Pressure and Financial Strain?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirty-fifth episode!
In this episode, we explore:
Despite heavy inventory pressure and financial strain at the time, why did Mr Charles Oon continue promoting Chinese baijiu?
How did this commitment gradually contribute to the development of today’s Chinese baijiu market in Singapore?
EP36 | How Are Chinese Baijiu Culture Promoters Shaping Local Perceptions of Baijiu in Singapore?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirty-sixth episode!
In this episode, we explore:
How are Chinese baijiu culture promoters gradually changing local perceptions of baijiu in Singapore?
EP37 | Who Has Continued to Preserve and Promote Baijiu Culture for More Than 20 Years?
The new online series Chinese Liquor Talk, jointly launched by Singapore China Baijiu Pte. Ltd. and Lion City Headlines, is back with its thirty-seventh episode!
In this episode, we explore:
After more than 20 years, who has continued to carry forward and promote Chinese baijiu culture without stopping?