On November 3, 2024, Mr. Duan Jianhua, Party Committee Member, Vice President, and Chief Legal Counsel of Kweichow Moutai Group, led a delegation to visit Singapore China Baijiu Pte Ltd and its affiliated Moutai Specialty Store to gain in-depth insight into the current state and future potential of the Singapore market.
First Stop: Moutai Specialty Store
Mr. Charles Oon, Chairman of Singapore China Baijiu Pte Ltd, personally welcomed the delegation and gave a detailed briefing on the company’s business operations, brand promotion strategies, and achievements in market expansion.
Mr. Duan and the delegation also toured the Singapore China Baijiu Pte Ltd headquarters building.
They visited both the exhibition area and the office space, gaining a deeper understanding of the company’s strategic positioning in Singapore and its modern working environment.
The office building incorporates distinctive elements of brand culture. The exhibition area showcases the Moutai product series and core brand values, providing the delegation with a multi-dimensional experience of Moutai’s growing influence and appeal in overseas markets.
The delegation also held a roundtable discussion with local distributors in the second-floor conference room of Singapore China Baijiu Pte Ltd.
The meeting was chaired by Mr. Hu Zhilong, Director of the Procurement Management Department of Kweichow Moutai Group. Singapore-based distributors presented reports on market promotion and sales performance and offered suggestions and expectations for future cooperation.
Mr. Duan Jianhua listened attentively to the reports and delivered an important speech on deepening collaboration and enhancing brand impact in Singapore. His remarks provided clear guidance for the next phase of market development.
