Mid-Autumn Festival Online Sharing Gala
The Mid-Autumn Festival is a culturally symbolic traditional Chinese holiday, widely celebrated and deeply influential.
This year, with the theme “Under the Bright Moon, Together in Beauty”, Singapore China Baijiu Pte Ltd hosted a week-long Instagram online sharing event.
Participants shared photos of family reunions, moon gazing, blessings, and festive food during the Mid-Autumn Festival. The event spread the warmth and cultural significance of this tradition, allowing more people to experience and understand it. At the same time, it showcased the integration of Moutai culture with Chinese traditions, presenting the spirit of reunion — the “MEI” of Moutai — to the world.
A full moon hanging in the night sky, with a gentle breeze and soft moonlight painting a serene and beautiful scene.
Colorful lanterns hanging overhead, each inscribed with blessings and hopes, creating a joyous festive atmosphere.
Elders and children enjoying the moon together, carrying vibrant lanterns that symbolize cross-generational love and reunion.
As night falls and the moon rises, radiant lanterns light up the evening, adding romance to the Mid-Autumn night.
Families gathered around the table, celebrating together, sharing mooncakes and joyful moments.
At the Singapore Moutai Specialty Store on Sims Avenue, the three winners with the most likes each received a deluxe gift basket worth S$500.
We sincerely thank all participants — your creativity and enthusiasm filled this event with joy and surprises.
Looking ahead, Singapore China Baijiu Pte Ltd will continue to bring you more exciting and meaningful activities.
Stay tuned for our latest updates and upcoming events!