2024 Asia Wine Expo (JIU ASIA) was held from September 6 to 8 at the Resorts World Sentosa Hotel, Equarius.
The booths of Singapore China Baijiu Association and Singapore China Baijiu Pte Ltd were prominently located near the entrance, attracting widespread attention with many wine enthusiasts coming to taste.
On the opening day, Mr. Yun Weilong, President of Singapore China Baijiu Association and Chairman of Singapore China Baijiu Pte Ltd, was invited to deliver a keynote speech.
At the Singapore China Baijiu Pte Ltd and Singapore China Baijiu Association booths, top Chinese baijiu brands such as Moutai, Wuliangye, Guojiao 1573, Guizhou Xijiu, and Moutai Golf Liquor showcased their unique aroma profiles, high-quality ingredients, and traditional brewing craftsmanship, greatly intriguing visitors.
Visitors asked various questions about the aroma characteristics, selection standards, and production processes behind these baijiu, and our staff provided detailed and professional answers, further deepening the audience’s understanding of Chinese baijiu.
On the last day of the expo, a panel discussion titled “Decoding Baijiu: Is It an Investment?” featuring Mr. Yun Weilong, President of Singapore Baijiu Association and Chairman of Singapore China Baijiu Pte Ltd, commenced.
Mr. Yun invited other panelists to join a tasting of Moutai, and after the discussion, he was interviewed by the official media partners of this Asia Wine Expo.
In the evening closing session, Mr. Yun Tian’an, Project Manager of Singapore China Baijiu Pte Ltd, participated in the panel discussion “The Rising Trend of Baijiu,” marking a perfect conclusion to the event.
This Asia Wine Expo not only highlighted the pivotal role of Singapore Baijiu Association in leading Asian baijiu culture trends but also showcased the outstanding strength of Singapore China Baijiu Pte Ltd as an industry pioneer. In the future, we will continue to dedicate ourselves to promoting the unique charm of Chinese baijiu to a broader global market.