Landscapes Beyond Boundaries: Group Exhibition of Contemporary Chinese Artists
On June 22, the Landscapes Beyond Boundaries: Group Exhibition of Contemporary Chinese Artists, proudly sponsored by Singapore China Baijiu Pte Ltd, was grandly unveiled at the Museum of New Art.
鸡尾酒展台
The opening ceremony was filled with an elegant and artistic atmosphere. Singapore China Baijiu specially prepared Moutai cocktails, drawing artists and art lovers alike. At this moment of cultural fusion, the cocktails became a catalyst for lively conversations, allowing guests to enjoy a feast for both the senses and the soul.
艺术展上的美酒时刻
Mr. Koei Shiraishi, CEO of Whitestone Gallery, delivered a speech at the opening, expressing high praise for the blending of baijiu culture with the arts. The evening was further enriched by a performance from Mr. Pei Sian Ng, Principal Cellist of the Singapore Symphony Orchestra, alongside cellist Ms. Wang Yan, as they performed a selection of classical masterpieces, filling the venue with grace and romance.。
左6：白石画廊CEO Koei Shiraishi先生
左1：搭档大提琴手Wang Yan女士
左2：新加坡交响乐团大提琴首席Pei Sian Ng先生
The exhibition features works by eight cross-generational and cross-media Chinese artists, showcasing paintings, sculptures, and digital media experiences. Notably, artist Jiang Miao, widely known for her multilayered paintings, unveiled her very first digital artwork. Yang Yongliang, who often incorporates landscapes and urban architecture in his creations, presented a brand-new narrative film with a distinctive style.
云伟龙先生与艺术家畅谈
现场，艺术家们向新加坡中国白酒有限公司董事长云伟龙先生讲解创作理念，也彼此畅聊。
欣赏艺术佳作
By sponsoring this exhibition, Moutai successfully merged its brand with culture and art. The sponsorship not only showcased Moutai’s prestige in a high-end cultural event and boosted its recognition in Singapore, but also expanded its reach through media coverage and social media sharing. Positive word-of-mouth further solidified Moutai’s image as more than just a fine liquor — it became a cultural symbol and a lifestyle icon, creating an unforgettable sensory feast alongside the artworks.
Museum of New Art Singapore
📍 Address: 39 Keppel Road, Tanjong Pagar Distripark, #05-03/06, Singapore 089065
🕙 Opening Hours: 11:00 AM – 7:00 PM (Closed on Mondays & Public Holidays)
📅 Exhibition runs until November 10, 2024. All art lovers are warmly invited!