On Halloween night, screams echoed through the “cellar” — Guojiao 1573 invited you on a heart-pounding journey. On October 29, jointly sponsored by Singapore China Baijiu Pte Ltd and Guojiao 1573, the “2021 Halloween Theme Night”, organised by Yi Bei Summer Café, was unveiled amid great anticipation. The event was filled with highlights, and the atmosphere was exceptionally lively. Exclusive Halloween promotions were a must, along with exquisitely crafted baijiu cocktails available for free-flow enjoyment, and an array of dessert platters to delight guests. Guojiao 1573 ignited your thrilling journey and accompanied you through a night of carnival revelry!
To allow guests to truly experience the charm of Guojiao 1573, Singapore China Baijiu Pte Ltd specially crafted two baijiu-based cocktails using Guojiao 1573 as the base spirit — “Yi Bei Blood” and “Blue Potion” — for everyone to savour. For Guojiao 1573 enthusiasts, after a glass of specially mixed baijiu cocktail, no ghostly costume would feel frightening anymore. It was sure to cure your fears and let you shine on Halloween night.
The venue was filled with a spine-chilling atmosphere, with eerie skulls, spider webs, and jack-o’-lanterns everywhere. Enhanced by dramatic lighting, the mysterious ambience was intensified, creating colours unique to Halloween.
Guests arrived in elaborate costumes, wearing all kinds of bizarre masks and dressing up as frightening characters.
The event was held in strict compliance with government pandemic prevention guidelines. Each table was limited to two people, with safe distancing maintained between tables. Participants were required to present proof of full vaccination and scan TraceTogether before entering the venue.
With that, the 2021 Halloween Theme Night came to a perfect close. Amid the festive excitement, everyone spent an unforgettable and thrilling Halloween night together. In this new era of baijiu, more consumers are changing their traditional perceptions of Chinese baijiu culture. While baijiu culture must preserve tradition, it must also keep pace with the times. This event perfectly illustrated the collision and fusion of Chinese baijiu culture with Western culture, contributing to the preservation and promotion of China’s millennia-old baijiu heritage, and sharing the taste of China with the world.。