Halloween is one of the most important traditional Western festivals, yet a Halloween infused with the flavour of Moutai is a rare sight. On the evening of October 25, Moutai distributor Singapore China Baijiu Pte Ltd, together with Blue Label Marina (East Coast), hosted a special “Moutai Halloween Carnival Night” themed party. Represented by Moutai, Eastern culture made a “drunkenly beautiful” encounter with Western culture, fully showcasing the unique charm of “Cultural Moutai.”
The venue was filled with a strong sense of Halloween mystery—playful jack-o’-lanterns, eerie skulls, and professional makeup artists who created customised looks for guests, including wicked witches and bloodthirsty vampires. On this extraordinary night, more than a hundred “Moutai fans” enjoyed the festive fun of Halloween to the fullest.
That evening, Moutai shone with particular allure within the mysterious Halloween theme. Guests were irresistibly drawn to Moutai’s rich sauce aroma. Holding glasses of Moutai, they shared laughter and conversation; as the fragrance brought people closer together, it also allowed them to deeply appreciate the profound depth of Chinese baijiu culture represented by Moutai.
To enhance the festive atmosphere and show appreciation to Moutai fans, the event also featured a “Best Halloween Costume” award and exciting interactive lucky draws, pushing the on-site atmosphere to its peak.
▲ Moutai “Best Costume Award”
A Halloween with the taste of Moutai—sharing a feast of Eastern and Western cultures. By hosting this Moutai Halloween Carnival Night, and by closely aligning with Western festive traditions while integrating the consumption and drinking habits of local young consumers, Moutai was brought into their field of vision. This further expanded its audience base and promoted Moutai’s entry into a broader market in Singapore.
Moutai’s “Halloween” Carnival Night ignites Lion City, with “Cultural Moutai” showcasing the beauty of the East.