Guizhou Premium Baijiu Brands Exhibit at Singapore International Wine Fair
From 21 to 24 April, ProWine Singapore, one of Asia’s most influential wine and spirits trade fairs, was held at the Singapore Expo. As an important stop of the Qian Liquor Global Tour , several premium baijiu brands from Guizhou, including Dong Jiu, Huai Zhuang, Houde, and Da Guo Gu Jiang, participated in the exhibition in Singapore. The Singapore China Baijiu Association and the Singapore Guizhou Chamber of Commerce were also present in support.
Attending guests included Mr Zhang Jinjun, First-Level Investigator of the Liquor Circulation Management Division of the Department of Commerce of Guizhou Province (Photo 5, right 4), and Ms Zhu Yanhong, Deputy Director of the E-Commerce Development Center of the Department of Commerce of Guizhou Province (Photo 5, right 1).
Deepening Industry Exchange and Exploring New Overseas Opportunities for Guizhou Baijiu
During the exhibition, the Singapore China Baijiu Association and the Singapore Guizhou Chamber of Commerce actively supported the participating brands on-site. Mr Charles Oon, President of both associations, attended the event and engaged in in-depth discussions with exhibitors and guests on the development opportunities and market potential of Guizhou baijiu in Singapore and Southeast Asia.
At the same time, participating brands further showcased their product characteristics and strengths through tastings and interactive exchanges, helping to increase market awareness and understanding.
Qian Liquor Global Tour
During the exhibition exchanges, the Singapore China Baijiu Association and the Singapore Guizhou Chamber of Commerce continued to play an active bridging role by promoting connections between exhibitors and the local market. Mr Charles Oon held face-to-face discussions with representatives from various baijiu companies, exchanging views on brand promotion, channel development, and consumer education.
Mr Frank Schindler, Project Director of ProWein Düsseldorf, also visited the booth and joined the exchange (Photo 7, left)..
Participating Guizhou Brands
This edition of the Qian Liquor Global Tour featured a strong lineup of participating companies, including Dong Jiu, Huai Zhuang, Da Guo Gu Jiang, Bai Nian Qian Zhuang, Guizhou Jundian Liquor, Gu Chuan Distillery, Tang Hua Sheng Shi, Guizhou National Liquor Industry, and Zhong Jiang Hua Li.
Through booth displays, product presentations, and on-site engagement, the companies showcased the diversity of Guizhou baijiu styles and brand characteristics.
Singapore China Baijiu Association Interviews Guizhou Exhibitors
During the exhibition, the Singapore Chinese Baijiu Association also conducted interviews with several participating Guizhou baijiu companies, including Dong Jiu, Huai Zhuang, Da Guo Gu Jiang, Bai Nian Qian Zhuang, Guizhou Jundian Liquor, Gu Chuan Distillery, Tang Hua Sheng Shi, Guizhou National Liquor Industry, and Zhong Jiang Hua Li.
Through these interviews, the brands were able to present their unique identities and product strengths in a more direct and accessible way.
